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SUMMARY:ASBCI - Beyond 2020: Survival of the Smartest
DESCRIPTION:Format of the conference: Online conference \nDate: Wednesday 12 May 2021 \nTime: 10:00 – 15:00 hrs BST \nBeyond 2020: Survival of the Smartest will bring together experts from across the supply chain to discuss a route to a smarter future for the fashion industry.\n\n \nAs Covid-19 continues to cause disruption around the globe\, and the threat of a climate crisis looms ever closer\, smartification has become the watchword of a new era. This is not just about adopting the latest technologies and accelerating the digitalisation of the whole supply chain\, it is also about adopting a new mindset and a reassessment of traditional ways of working.\n\n \nThe businesses that survive and thrive in the post-Covid era will be those that can adapt to the rapidly changing ‘new normal’. But it goes beyond the immediate pandemic response. Smartification requires businesses to adopt more agile ways of working\, to be prepared to try new things\, quickly\, and to invest in the people\, skills\, and technologies that will deliver long-term business resilience.\n\n\n \nPlease click here for more information and registration.
URL:https://www.textileinstitute.org/event/asbci-beyond-2020-survival-of-the-smartest/
CATEGORIES:Partner Events
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SUMMARY:Staffordshire University - From Insight\, To Idea\, To Iconicity Uncovering the golden thread of design
DESCRIPTION:Format of the event: Online \nDate: Monday 17 May 2021 \nTime: 18:00 – 19:00 hrs BST \nThrough nearly 30 years of industry experience in various roles within the creative sector this inaugural lecture offers a unique opportunity to explore why you engage with certain products and brands. Andrew shares his commercial knowledge which interfaces science\, technology and design\, drawing on a range of experiences obtained whilst working with leading global brands to bring new products successfully to market and on award winning campaigns across an array of disciplines. \nAs Global Executive Creative Director at Elmwood\, Andy has been responsible for the creative direction of many of Elmwood’s largest clients and has contributed to the business’s growth from a single studio in Leeds to a successful\, independently owned five studio international consultancy\, leading\, mentoring and developing creative teams along the way. \nIn this interactive lecture Andrew will unpack how we can create designs and products that answer need states and truly resonate with consumers in an emotionally engaging way. We will look at some real world success stories and delve into the world of neuro and behavioural science to look at how we can tap into our reptilian brain and trigger more intuitive responses. \nClick here to register. \n 
URL:https://www.textileinstitute.org/event/staffordshire-university-from-insight-to-idea-to-iconicity-uncovering-the-golden-thread-of-design/
CATEGORIES:Partner Events
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