12th February 2020

Digital Marketing Executive

Company:
People Marketing Fashion Recruitment
Location:
Newcastle upon Tyne
Contact email:
f.berridge@peoplemarketing.co.uk
Description:
Application Deadline: 31st March

Do you want to play an integral part in the expansion of one of the fastest growing, on trend Fashion company’s, currently seeking a Digital Marketing Executive to drive growth through exciting email campaigns??

Digital Marketing Executive (Email) – The Role

  • Create and implement weekly email schedules to target specific customer groups.
  • Develop, design and build core emails.
  • Design relevant and topical email content influenced by the data received.
  • Developing ‘trigger’ emails throughout the customer life-cycle to maximise sales (aiming for 1 additional sale per customer per year).
  • Provide content and email strategy to drive customer loyalty.
  • Plan, design and execute an A/B testing programme to improve e-mail effectiveness, building best practice learnings to improve open rates and CTR.
  • Developing CTAs that will work effectively for email but could be used across other channels.
  • Analyse the performance and measure the success of email campaigns against KPI’s and provide weekly/monthly reports.
  • Working alongside the Digital Marketing Manager to maintain brand TOV and ensure all modes of communication across the business are consistent.

Digital Marketing Executive (Email) – Skills / Experience

  • Proven experience in a similar digital marketing role ideally in fashion or representing a brand other industries will be considered.
  • Excellent knowledge of creating exciting on trend content for email and social media platforms.
  • Highly analytical, with solid knowledge of tools such as Google Analytics.
  • Confident user of Adobe Suite (Photoshop, Illustrator).
  • A multi-tasker who has excellent organisational skills.
  • Enjoys working in a busy, fun environment and able to work to deadlines.
  • An interest in fashion would certainly be an advantage.

This leading on-line fashion retailer offers a fast paced and entrepreneurial environment, selling women’s apparel, footwear and accessories on-line to a loyal and growing customer base.

Please apply with your updated CV to f.berridge@peoplemarketing.co.uk