Brand/Story

Non-Member
£72.00
Member
£57.60
£72.00
  • Published:
    • 2016
  • Format:
    • paperback
  • ISBN:
    • 9781501300028
Quantity:

SKU: BB-9781501300028 Category:

Description

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer’s interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.

Additional information

Weight 4 kg