The Bargery Fabrics Case
Develop a dynamic portfolio of new products that embraces evolving customer demands and enhances company strategy.
Learn to master the art of Dynamic Portfolio Management:
- Discover why your portfolio is dynamic and learn how to embrace the uncertainty.
- Work through a realistic case: Develop a portfolio for Bargery Fabrics, matching their realistic products to company strategy.
- Manage product content and adapt your portfolio to the external environment.
- Select the best portfolio and develop a product roadmap.
Authors: Roger Warburton and Stephen Kay.