Dynamic Portfolio Management




The Bargery Fabrics Case

Develop a dynamic portfolio of new products that embraces evolving customer demands and enhances company strategy. 

Learn to master the art of Dynamic Portfolio Management:

  • Discover why your portfolio is dynamic and learn how to embrace the uncertainty.
  • Work through a realistic case: Develop a portfolio for Bargery Fabrics, matching their realistic products to company strategy.
  • Manage product content and adapt your portfolio to the external environment.
  • Select the best portfolio and develop a product roadmap.

Authors: Roger Warburton and Stephen Kay.

Additional information

Weight0.4 kg