The Textile Institute

11796 DD – Digital Marketing & Influencer Executive

Contact Email: f.berridge@peoplemarketing.co.uk
Reference Number: 11796 DD
Posted: 23/03/2020
Deadline: 30/04/2020

One of the fastest growing womenswear brands in the North West is currently looking for a passionate and ambitious Digital Marketer.

Representing all their brands and working directly with internationally renowned online retailers, this is an amazing opportunity for a commercially focused marketer.

11796 DD – Digital Marketing & Influencer Executive - The Textile Institute

As the Digital Marketing & Influencer Executive what we want:

  • Working alongside the ecommerce and marketing teams to define, manage and implement all social media campaign strategy.
  • Liaising directly with online retailers to obtain the right approach for key influencers to reach set objectives.
  • Identifying new and relevant influencers, negotiating fair rates for approved content and ensuring practical, workable agreements are in place.
  • Engage with customers and Influencers to build long lasting relationships through the various social platforms and direct events.
  • Utilise the various social listening and community management tools to ensure the best mediums are used based on campaign (e.g. Pulsar, Sprout, BrandWatch etc.)
  • Analyse data to enable informed decisions on new campaigns.
  • Manage the budgets to realise the most effective ways to increase engagement and product sales.

As the Digital Marketing & Influencer Executive you will need:

  • Confident experience of managing the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns.
  • Proven experience of increasing brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity.
  • Excellent multitasking skills
  • Creative in your thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams.
  • Previous experience in social media and influencer marketing is essential.
  • Able to work on own initiative and comfortable leading your own projects.

Please apply with your updated CV to f.berridge@peoplemarketing.co.uk

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