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Staffordshire University – From Insight, To Idea, To Iconicity Uncovering the golden thread of design

17 May

Staffordshire University – From Insight, To Idea, To Iconicity Uncovering the golden thread of design


May 17
6:00 pm - 7:00 pm
Event Category:


Format of the event: Online

Date: Monday 17 May 2021

Time: 18:00 – 19:00 hrs BST

Through nearly 30 years of industry experience in various roles within the creative sector this inaugural lecture offers a unique opportunity to explore why you engage with certain products and brands. Andrew shares his commercial knowledge which interfaces science, technology and design, drawing on a range of experiences obtained whilst working with leading global brands to bring new products successfully to market and on award winning campaigns across an array of disciplines.

As Global Executive Creative Director at Elmwood, Andy has been responsible for the creative direction of many of Elmwood’s largest clients and has contributed to the business’s growth from a single studio in Leeds to a successful, independently owned five studio international consultancy, leading, mentoring and developing creative teams along the way.

In this interactive lecture Andrew will unpack how we can create designs and products that answer need states and truly resonate with consumers in an emotionally engaging way. We will look at some real world success stories and delve into the world of neuro and behavioural science to look at how we can tap into our reptilian brain and trigger more intuitive responses.

Click here to register.


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